Communicating clearly about the risks of coastal flooding and notifying residents of approaching disasters is an essential responsibility of local government. Proper flood communication is not merely about reaching as many people as possible, good flood communication should build upon other plans and procedures the city has to guard against future flood hazards. The City of Orange Beach developed a Program for Public Information (PPI) to accomplish these goals by providing for continual evaluation and monitoring of the communication process.
This project is part of the larger Climate and Resilience Community of Practice capacity building grant awarded to the Alliance by the National Academies of Sciences, Engineering, and Medicine, Gulf Research Program. The creation of a PPI will enhance the city’s education and outreach efforts and increase the city’s Community Rating System (CRS) score under the National Flood Insurance Program (an incentive program that will lower flood insurance rates for their residents).