The Gulf of Mexico provides food, shelter, protection, security, energy, habitat, recreation, transportation, and navigation – playing an important role in our communities, states, region, and nation. To highlight the value and the vitality of the Gulf of Mexico region, the Gulf of Mexico Alliance is implementing a Gulf- wide awareness campaign called “Embrace the Gulf” for the entire year of 2020. The awareness campaign will culminate in a multi-stakeholder, cross-sector celebration of the importance of the Gulf of Mexico.This campaign includes 365 Positive Gulf Messages posted daily through Facebook, Twitter, and Instagram. The campaign is also being supported through proclamations declaring 2020 as the year to Embrace The Gulf.