Fostering Behavior Change in Coastal Communities Interactive
18nov10:00 am11:45 amFostering Behavior Change in Coastal Communities Interactive
Event Details
Fostering Behavior Change in Coastal Communities Interactive Apalachicola National Estuarine Research Reserve This one-and-a-half-hour, interactive course introduces participants to an effective approach for coastal management projects to influence the way people
Event Details
Fostering Behavior Change in Coastal Communities Interactive
Apalachicola National Estuarine Research Reserve
This one-and-a-half-hour, interactive course introduces participants to an effective approach for coastal management projects to influence the way people interact with their environment. Community-based social marketing uses a five-step approach and a set of tools to elicit behavior change in specific audiences in order to address environmental and social problems. Register https://www.eventbrite.com/e/127196290529
You Will Learn How To
- Identify the steps involved in community-based social marketing projects
- Describe how the approach can improve project design
- Practice applying the first three steps of the method
- Explain key considerations in applying steps 4 and 5, piloting and implementing the strategy
- Describe common tools used in this approach to foster behavior change
- Become familiar with examples of social marketing applied to coastal management issues
Duration: 1.5 hours
Course flyer.
One-and-a-half hours of continuing education credits through the American Institute of Certified Planners and one hour for Certified Floodplain Manager professional certifications.
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Time
November 18, 2020 10:00 am - 11:45 am(GMT-05:00)
Location
Virtual - Online